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The digital environment is an extremely important component in how Americans discover events in your area and issues in the news. Today, as many U.S. adults say they like to get their local news through the internet as prefer to do so through the tv.

Chart showing that the overwhelming tastes Americans get at least some local news online.

Specifically, when asked which pathways they like for local news – the tv screen set, the world wide web (most likely through social networking or websites/apps), print or radio – nearly the same part of U.S. adults say they like an internet method (37% total, including 23% who favor news websites or apps and 15% who name social media) as say they like television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and internet-based pathways tracks closely with how Americans access news more generally.

Beyond digital is the preferred pathway, 89% of Americans reach least some local news digitally resulting in four-in-ten (41%) accomplish that often. This breaks down about equal shares who frequently get local news specifically from social networking (25%) and online news websites or mobile apps (26%).

Even while TV stations certainly are a powerhouse source for local news, they are still accessed primarily with the analog format of television sets; this is especially true of radio news stations. Fully 76% of those that get news from local TV stations and 81% of people who get news from stereo primarily go to these providers through the traditional pathway.

But other news providers have a substantial percentage of their audience who access them online. Those types of who get local news from daily newspapers, for example, 43% primarily access them online while 54% buy them mainly in a print format. And up to 50 % of those who get local news from newsletters or listservs (49%) do this primarily online.

Chart showing that few Americans are digital-only or analog-only in relation to local news.

Simultaneously, few Americans are fully analog or fully digital in the way they get local news. Instead, most (68%) mix online and offline pathways, by way of example, activating the TV set to watch their local news station but going on line you just read the daily newspaper and neighborhood listserv.

Just 7% of american citizens indicate that they just use digital pathways his or her primary access points. Thrice as numerous U.S. adults (21%) mainly access all providers they get news from via an analog pathway – though this is still another clear minority.

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