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The digital environment is now an essential component in how Americans find out about events in your area and issues in the news. Today, almost as many U.S. adults say they prefer to have their local news through the internet as prefer to do so over the tv set.

Chart showing make fish an overwhelming tastes Americans reach least some local news online.

Specifically, when asked which pathways they prefer for local news – the tv set, the world wide web (through social networking or websites/apps), print or radio – nearly precisely the same part of U.S. adults say they like a web based method (37% total, including 23% who favor news websites or apps and 15% who name social websites) as say they prefer television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and internet-based pathways tracks closely with how Americans access news more generally.

Beyond digital being the preferred pathway, 89% of usa citizens get at least some local news digitally leading to four-in-ten (41%) achieve this often. This in time breaks down to about equal shares who frequently get local news specifically from social media (25%) and online news websites or mobile apps (26%).

At the same time TV stations can be a powerhouse source for local news, they’re still accessed primarily over the analog format of tv sets; this runs specifically true of radio news stations. Fully 76% of those people who get news from local TV stations and 81% of those that get news from radio stations primarily visit these providers over the traditional pathway.

But other news providers have a very substantial part of their audience who access them online. Some of those who get local news from daily newspapers, for instance, 43% primarily access them online while 54% make them mainly within a print format. And up to 50 % of those people who get local news from newsletters or listservs (49%) do this primarily online.

Chart showing that few Americans are digital-only or analog-only when it comes to local news.

As well, few Americans are fully analog or fully digital in terms they get local news. Instead, most (68%) mix online and offline pathways, for instance, activating it set to view their local news station but going on line you just read the daily newspaper and neighborhood listserv.

Just 7% of american citizens indicate they just use digital pathways as his or her primary access points. Three times as much U.S. adults (21%) mainly access all providers they get news from via an analog pathway – though this can be still and a clear minority.

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