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Drachmann Lassen posted an update 2 years ago
If you’ve been in business long enough, you understand gaining new business is important to the growth of your company. In some industry’s new blood may be the lifeblood of the business enterprise and without it, you die. If you want to achieve your full potential in your venture, then you will need to have ongoing marketing strategies which will grow your business every year.
A lot of Award Shop owners need to develop corporate business and gain them as a regular account. After crystal awards near me , who wouldn’t want to have a good repeat account with a corporation like, American Airlines or Wendy’s? Gaining these kind of monthly accounts can boost your business and will also be used to secure other accounts as well.
Think about this… you have an engraving business and you supply numerous products from plaques, trophies, badges, pens, etc… and you want to develop a merchant account together with your local McDonald’s. You might or might not know the owner, manager or anyone employed there on a personal basis at this time. However, once you do introduce yourself as well as your line of business, be prepared to hand the “decision maker” an impressive item. Not just a simple business card together with your contact info, give them something that may cause them to keep in mind you.
Here’s the idea… Most people enjoy receiving something that has been personalized for them, something making use of their name on it. You as an engraver have a variety of items you can engrave and show the manager as gift, introducing your business. Another impressive look is to have their company logo or corporate insignia engraved on the piece as well. I suggest developing a “sample” of what you would like to do for them monthly and plant the theory for them to present a worker of the Month award.
Present the owner (or manager) with a 7×9 designer plaque which has their corporate logo and name engraved on it, along with wording that best describes the appreciation award. If you don’t now have their logo on file, you can obtain it without difficulty by searching the web for logos & clip art online. Additionally, create for them a name badge that also has their name and logo on it. Plan to leave these things behind as a free sample, demonstrating your services and products.
Another nifty thing to do is show them a big perpetual plaque. Something around a 10×13 with a nice brass header plate that has their corporate logo engraved large. In the event that you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header with an additional piece of gold brass and it will cause the engraved logo to stick out more on the brass plate.
Having an Employee of the Month award is great for showing appreciation to workers who do their job well. This can create a continuing month-to-month award program which will enable you to showcase many other products available for you for them. Consider it, if you are the main one doing their awards and then they want a banner for a particular promotion, they’re going to call you. It’s your company that is on the forefront of these mind, because of them calling or seeing you each month because of their Employee of the Month awards. Including getting additional nametags designed for new employees that are hired every week, month or quarter.
Establishing this type of account will allow you to generate more accounts just like it. Imagine going to other establishments with exactly the same idea and adding the fact that you already take action for McDonald’s, Wendy’s, etc… This gives you more clout and subsequently builds your corporate business faster.
Using these type of ideas to “get your foot in the door” is sure to capture new business for your award shop and continue to grow your business.